A video content series leveraging iconic eras of Mickey that highlights our Mickey-themed recipes created to engage with people on social channels and drive them to Dole.com with a focus on impressions and brand awareness.
A series of animated social posts that highlight the collection of 10 Dole banana stickers created for the anniversary of 90 Years of Mickey Mouse. Fans also had the chance to create art by creating collages with their sticker collections and sharing with Dole by using the #90YearsofMickey hashtag. Winners were selected and sent party kits with ingredients to create Mickey inspired Dole recipes.